Crest and Oral-B 3D White have partnered with Shakira for this new promotion – a global call-to-action inviting fans around the world to share the power and stories of their smiles.

“Smiles have power,” said Stephen Squire, global marketing director, Oral Care. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you – that is the power of a 3D White smile.”

The campaign kicked off with the debut of Shakira’s SmileStory video at the Crest & Oral-B Blue & White Gala in Barcelona, Spain, and it can be accessed on 3D White’s YouTube channel, and Facebook page.

Shakira’s video, which shows her journey as an artist, humanitarian, and friend, is meant to inspire fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile. All SmileStories will be gathered and shared in a Smile Gallery found at www.3dwhite.com/mysmile.

Squire continued, “We hope to gather as many brilliantly beautiful smiles as we can through this campaign,” continues Squire. “The truth is seeing someone smile is contagious. Spreading radiant smiles around the world sends a wonderfully positive message.”

Photo: Business Wire / Procter & Gamble